For West Chester University’s Road to the Roses film, I developed and executed a cross-platform release campaign designed to build anticipation, drive attendance to a live premiere, and extend engagement after launch. The film premiered as a livestream event and later lived on YouTube as the hero asset, supported by a coordinated rollout of short-form video and graphic content across social channels.

To generate momentum ahead of the premiere, I produced three 60-second promo videos with distinct creative goals: one performance-driven, one story-driven, and one donor-focused “thank you” piece designed to build emotional connection and recognize supporters. I also created a series of static teaser graphics pulled from the donor promo video, pairing key stills from the film with headline-style messaging to increase awareness of the livestream event and reinforce the campaign narrative. In addition, I produced a one-minute trailer to broaden reach and drive anticipation.

Beyond digital rollout, I designed a full-size movie poster used as a donor gift at select fundraising tiers, extending the campaign into physical brand touchpoints and strengthening supporter engagement. The result was a cohesive, multi-format launch system that aligned storytelling, design, and distribution across livestream, YouTube, and social platforms.