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RocNation Throne Boxing

Project type

Sports Entertainment

Date

January 2015

In association with ESM, I served as Director of Photography for a media package supporting Roc Nation Sports’ Throne Boxing, the boxing series launched by Jay-Z that blended rising talent, established fighters, and live-music energy to elevate the sport’s presentation on FOX Sports 1 and BET.

The first event, held January 9, 2015 at The Theater at Madison Square Garden, featured Dusty “The Beltway Boriqua” Hernandez-Harrison vs. Tommy “The Razor” Rainone for the vacant WBC Continental Americas welterweight title, along with Tureano Johnson’s win over Alex Theran for the WBC Silver and International Middleweight Championships.

My role centered on shooting a series of cinematic fighter introduction videos that set the tone for Roc Nation’s debut in boxing. Over four production days, the team traveled up and down the East Coast, filming at multiple training facilities in Maryland, New York, and beyond to capture Hernandez-Harrison, Rainone, and Dustin “The White Tiger” Fleischer in their authentic training environments. Each segment was crafted to highlight their intensity, discipline, and individual stories in a style that matched Roc Nation’s high-production brand.

The “Tour de Throne,” as we lovingly called it, concluded in New York at the 40/40 Club, where we filmed the official weigh-in for Johnson and Theran and documented the atmosphere surrounding Roc Nation’s entry into the sport, including an appearance by the legendary Michael Buffer. The finished pieces helped define the visual identity of the Throne Boxing series and contributed to the event’s major-league presentation.

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