I led a video crew to capture the behind-the-scenes build of Deadmau5’s Cube 2.1 at TAIT Towers in Lititz, PA. Over three days, we documented the construction of what became one of the most innovative DJ stands ever created — a fully dynamic structure of moving LED panels that evolved with the music and visuals, representing a major leap in live electronic performance design.

Our team filmed the build process, highlighting the technical engineering, creative design, and collaboration required to bring the Cube to life. We also shot interviews with TAIT’s designers, engineers, and creative leads, along with members of the Deadmau5 team, including Mau5trap, Three Six Zero, and Joel Zimmerman (Deadmau5) himself.

I organized, managed, and delivered all production-ready raw footage to the client. The material was later used in a multi-video YouTube series promoting the launch of the Cube 2.1 and Deadmau5’s first tour in five years.