This project combined live-action footage, product text, and still imagery to create a bold, rugged aesthetic designed to resonate with heavy-duty audiences. The motion graphics–driven video showcased an overview of NAPA Heavy Duty Solutions—highlighting new product categories, featured HD replacement parts, and expanded fleet coverage.

The piece was designed to function as a “motion catalog,” looping continuously in NAPA garage waiting rooms across the country. Its purpose was to inform and engage customers in an appealing, digestible way, turning downtime into an opportunity to explore available products. The combination of bold visuals, impactful text, and steady motion created a dynamic presentation that balanced strength and clarity—aligning with the NAPA Heavy Duty brand and its hardworking audience.