A series of 30-second commercial ads were produced for Chesapeake Eye Care and Laser Center in Annapolis, MD — a practice of Vision Innovation Partners and the official sponsor of the Annapolis Blues, a soccer club in the National Premier Soccer League. The goal was to create high-quality video spots for display on the stadium’s jumbotron during pre-game, half-time, and post-game segments. These commercials aimed to both highlight the center’s expert services and strengthen their brand presence within the local sports community.

Production took place over a full day on location at Chesapeake Eye Care and Laser Center, capturing footage of their skilled surgeons and board-certified specialists in action. Since many of the doctors were new to being on camera, a teleprompter with pre-loaded scripts helped make the process comfortable and efficient. This approach led to confident, natural performances—some of the physicians even seemed to enjoy their time in front of the camera.

Alongside interviews and testimonials, extensive b-roll was captured throughout the facility, ranging from routine eye exams to advanced laser treatments. The resulting visuals showcased both the cutting-edge technology and compassionate care that define Chesapeake Eye Care. By blending authentic, behind-the-scenes moments with professional imagery, the final edits struck a balance between being informative and engaging.

This project served as a rewarding opportunity to create polished, audience-focused content that helps businesses tell their story in meaningful and memorable ways.