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RamBand Hype Promos
Project type
Higher Education
Date
September 2025
Role
Editorial, Motion Graphics
A pair of high-energy hype videos were created for the West Chester University Incomparable Golden Rams Marching Band, designed to capture the spirit and excitement of one of the most dynamic collegiate bands in the region. Each piece was crafted to energize both the performers and the crowd, celebrating the Golden Rams’ tradition of excellence and showmanship.
These videos play on the stadium’s brand-new LED scoreboard at every home football game—one setting the tone as the band takes the field for pre-game, and another driving the energy for halftime. The visuals, pacing, and music all work together to create an atmosphere of anticipation and pride, ensuring the audience feels the momentum long before the first note is played.
Beyond game day, the videos serve as a powerful recruiting tool, drawing future members into the experience at university events and recruitment fairs. They showcase not only the band’s musical power but also its community, precision, and energy—an invitation to be part of something truly incomparable.
All of the footage used in these videos was archival, though much of it originated from previous projects that I personally filmed with the band. By revisiting and reimagining this existing material, it was possible to craft something entirely new and visually engaging. The edit incorporated a range of effects, dynamic pacing, and motion graphics to inject fresh energy into familiar moments—transforming archival footage into a cinematic, stadium-ready experience that feels both timeless and electrifying.







