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TIAA Website Overview

Project type

Corporate

Date

December 2020

Role

Editorial, Motion Graphics

In collaboration with Corporate Visions, a pair of animated instructional videos was produced for TIAA, a leading American financial services organization providing retirement and investment solutions for professionals in the academic, research, medical, cultural, and governmental sectors.

As part of the company’s new website launch, TIAA wanted a more polished and engaging alternative to basic screen recordings — something that felt refined, on-brand, and easy to follow. The resulting videos combined dynamic motion graphics, website animations, and a professional voiceover to guide users through the platform’s key tools and features.

Each piece offered a clean, visual walkthrough of the new site experience — highlighting how to access personalized account information, explore retirement planning resources, and utilize TIAA’s various online services. The result was a pair of clear, modern, and visually cohesive explainer videos that helped users confidently navigate the new platform while reinforcing TIAA’s reputation for clarity and trust.

© 2025 Matt Urquhart. All rights reserved. Website design by Robert Caro.

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